Help - FAQ

To get started with Etology, all you need is to be the operator of a legal website that is complete, functional, and contains original content. Signing up takes less than a few minutes and membership to our marketplace is free. Simply click on "Register" at the top of the homepage and fill in the necessary information. Please take some time to read over the User Agreement and Private Policy document, click on the accept box and you’re set to go!

Under the user log-in section, click on the "Forgot Password?" text and enter your user name. After clicking the link an email will be sent to the registered e-mail on the account with instructions to reset your password.

Advertisers can request a refund in the event that a Publisher inappropriately took down your ad during the middle of a pre-paid campaign. Refunds can be requested by contacting our support team who will address your request promptly.

Advertising that has already been delivered will be deducted from the amount requested. Please allow 21 working days for Etology to process your refund. You will be notified by email when your request has been completed.

Your content filters may need to be changed. For example, you may need to turn on/off the “View Adult Content” filter. This can be done either in the “My Account“ or in the Ad Marketplace under the “Buy Ads” tab.

JavaScript Ad.

Yes, but choosing the proper category will bring the right audience for your campaign, thus maximizing your return on investment.

Yes. Our accepted image file formats for banner campaigns are .jpeg, .gif, .png and .swf files, each with a maximum file size of 60kb. We do not support images saved as Microsoft Word documents

The seller/publisher specifies their pricing for the spot on their website. Advertisers have the option to purchase as long as you like time based (direct ads) or by CPC (network ads). Generally, the longer the campaign, the more exposure you will bring to your website.

Yes. The more exposure for the ad campaign, the better your opportunity is for success. We recommend that webmasters strategize their campaign with statistics tracking in mind. With run-of-network ads, your ads will be seen across multiple sites on Etology network.

Network ads are ads that are displayed across all sites on the network. These ads can be geo-targeted by country and you can purchase packages that geo-target specific countries. If the country you are interested in is not listed, contact our sales department at sales@Etology.com and we may be able to create a custom package for you.

You can pay by Credit Card. Additional payment methods will be supported in a future release.

A transaction is initiated when you click on the "Submit Order" button after order confirmation. A hold is then placed on the funds in the amount of the purchase price. This hold is not an actual charge on the card, but does lock the funds until a publisher approves or rejects the ad. If rejected, the transaction is voided and funds are released as soon as your bank processes the voided transaction. The funds will become available after a period of time which depends on the credit card provider's terms. This generally takes anywhere from 1 hour to 2 weeks in the U.S. and up to 30 days if outside the U.S.

If approved, the transaction is completed and the funds are captured. This process was chosen because of variance in the time when the publishers reviews the ad(s). If an ad is not approved and pending in the system for 7 days after the purchase date, the transaction and ad campaign will automatically void and the funds will be refunded in the same manner as an ad rejected by the publisher.

For your safety and security, Etology requires that you enter your card's verification number. In all cases, the CVN number is a 3 or 4 digit security code that is printed on the card's signature panel in reverse italics (or on the front for American Express cards).

The auto-renew feature allows an ad campaign to be re-purchased automatically. Auto-renew is enabled by default (highlighted in yellow in the shopping cart) and will renew on the last day of the ad campaign if selected. If another user has placed an order for the same ad space before the last day of your campaign and there are no more available ad spaces, your campaign will begin the next time a space is available. Auto-renew will automatically disable in the event of a price increase greater than or equal to 110% of the original purchase price. Currently, auto-renew is only available for direct ads. Once again, the default on ALL direct ads will automatically enroll you in auto-renew. Please uncheck if you do not want to enroll in this.

For first time advertisers, Etology may contact you to verify your first purchase generally within two days. Once your credit information is verified, your ad(s) will be submitted for approval.

For network ads, they are approved by us every two hours Monday - Friday from 10AM - 8PM PST, and two times per day on the weekends. For direct ads, they will be sent to the publisher for them to review. The time it takes for a publisher to make a decision on your ad will vary. If you do not get notification after four days, please contact our support team and we will contact the publisher on your behalf. Ads will automatically be rejected if they are not approved by the publisher within seven days.

Since we are a marketplace connecting advertisers and publishers, we do not have jurisdiction as far as approving ad purchases. If the publisher does not deem the content appropriate or fitting to their site, they have the ability to reject your ad(s).

Once logged in, you can look at the statistics page by clicking the "Statistics" tab, then the "Advertiser Statistics" link. After selecting the appropriate search filters, such as the date range and/or purchase type, you will see your resulting ad campaigns. You can click the "Details" button for an expanded view of the campaign by day.

This can be as a result of various factors. If inventory for your geographic location is not sufficient, you will see a blank space. If we have inventory, but your IP is not in our database, it will appear blank as well. It might also be possible that your are not looking in the correct place. If in doubt, you can contact our support team for further assistance.

Conversion tracking documents how well traffic from an ad campaign generates a desired result. For example, you can track how many users register new accounts, revenue from purchase orders, getting a user to view a desired page, or anything the advertiser sees fit.

Conversions are tracked through cookies. Right now cookies are set to 180 days.

No, a conversion can only be counted one time from a single ISP address. If a customer views your website and does not sign up, there is still an opportunity to record a conversion at another time provided they go through the same steps to get to your site.

Statistics can be viewed under the "STATISTICS" tab under "Buyer Statistics."

The "value" is a variable dependent on what the webmaster programs into it. For example, a webmaster can write a script to pass the final amount of a sale into "value," or pass a value of 5 for a basic site registration, which ultimately depends on what the webmaster uses as an unit of measurement to track conversions. Only numeric values are passed and the default value is "1" if nothing is entered. Max value is limited to 9999.99; any alpha characters will be defaulted to 1.

Example webmaster php script:
<?php
$item1 = 1000;
$item2 = 200;
$item3 = 50;
$value = $item1 + $item2 + $item3;
?>

<!-----Start Etology Code----->
<script language………….?id=1234&value = <?php echo $value; ?>></script>
<!-----End Etology Code----->

*Please note: Etology does not provide instructions on creating scripts for to calculate "value".

It works on any type of ad that Etology supports - direct and/or network campaigns of text ads, Thumbnail, and banners ads.

Yes! To track multiple ads place the corresponding conversion tracking ad code in the desired page.

To locate the conversion tracking code, go to "Manage Ads" under the "BUY ADS" tab. Click on “Conversion Tracking Code” on the right side and a code will be generated for you. Here's how the code should look like:

<!----- Start Etology Code----->
<script language="javascript" type="text/javascript" charset="utf-8" src="http://tracking.Etology.com/?id=1234&value=1">
</script>
<!------End Etology Code------>

*Please note: Do not copy the example code above to track your conversions.*

You want to place the tracking code on a page where a conversion occurs. For example, an order confirmation page, completed registration page, or getting the user to view a desired page or anything else an advertiser would see fit would be an ideal place to place the code.

The Shopping Cart contains a list of the Network Ads and Direct Ads that you have selected for purchase. You can always adjust these ads, either by clicking on the Product column, which will take you to the details of the ad, or directly here in the cart by clicking on the date or quantity columns. Etology looks at your Advertiser Account to see if you have any existing funds or promotions available, but if you do have a Sales Promotion Code for a further discount, you can type in the code and then hit "Apply to Order".

After you are finished shopping, the checkout process begins. Etology uses payment preferences that you have established in the "My Account" area, but you can always modify the payment options and contact details for this order by clicking the "Modify" links. Finally, you will review your order before placing it, and then once the order is placed, you can either view the receipt or go right to the Manage Ads tools. You can always view or print your receipt at a later time.

Enter comma separated keywords that you want your ad to match. An ad will only be shown if one or more of the keyword are completely matched.

A collapsed ad is an ad that has no content and will not be displayed by the ad server when served. It is used to avoid showing the ad when there are undesirable keywords on the publisher’s website. Please make sure that this ad is keyword-targeted and the ad space is using javascript mode.

Select a weight for this ad. An ad with a higher weight will have a higher chance to show within a campaign.

The first thing you want to do as a seller/publisher is to register your website by first signing up for our free membership. After creating an account, you can register your website under the “Publisher Dashboard” after logging in the first time. Click on “Add A New Website.” Fill in the required information and our site review team will review your website to make sure it complies with our guidelines. *Note: For site description, it is recommended for sellers/publishers to write as detailed a description of their site as possible. This will provide a quick summary of what your site is about and will allow advertisers to see if your site would be a good fit for them.*

SSN/Tax ID stands for Social Security Number and is mandatory for US based publishers only. Etology Advertisers and International Publishers: when registering you do not need to provide this information. Because this is a required field, you can fill this field with a series of 1’s.

Publishers will be able to view their statistics from our control panel. We break it down by day and number of clicks. The number of clicks and where they are originating from are the important factors that advertisers take into consideration.

Yes, you can approve or reject any direct (time based) ad campaign. By default, you will be sent an email each time an ad is purchased with links back to our site to either approve or deny an advertisement request.

This is your marketplace, thus you can decide how much you want to charge. However, charge too much and advertisers will pass by. The default way to start is to use the default pricing to see who’s actually interested in Advertising on your website.

You can select the size and color scheme of your ad space. We have some shapes that fit standard banner dimensions (468x60, 728x90), some that are made to fit in the left or right column of a web page (these are known as "Skyscrapers") and rectangles made to fit in the middle navigation area. You can simultaneously run multiple types of ads on different pages of your site if you wish, but they must be your site.

If your site has adult content, the default site rating will be set as "Adult" and all associated ad spaces will receive the "Not Safe For Work" rating which contain "edgy" and "adult" ads. For sites that receive a "Not Safe For Work" rating, publishers can choose either "Safe For Work" or "Not Safe for Work" ad space rating.

(measured in pixels)

Leaderboard (728 x 90)	Skyscraper (120x600)
Banner (468 x 60)	Wide Skyscraper (160x600)
Half Banner (234x60)	Small Rectangle (180x150)
Button (125x125)	Vertical Banner (120 x 240)
Medium Rectangle (300 x 250)	Square (250 x 250)
Large Rectangle (336x280)

Tags are compared with keywords when an advertiser uses the “Keyword Search” option. The chances of a match between the advertiser and your ad space are better because your site has content related to the keyword. Tags are also used in displaying network ads related to your ad space.

You can enter single tags in the Tags textbox while creating or editing your ad space or separating multiple tags with a comma. If a tag has multiple words, separate each word with a space.

After signing up, your newly registered website is reviewed by our internal staff to make sure that the Etology website requirements are met. Some of these requirements include being the legal operator of your site and having sufficient and updated content.

If banner ad spaces do not have a direct ad campaign running, network banner ads will be cycled through the banner space. Network ad clicks will be CPC based on legitimately registered clicks. CPC pricing varies depending on location of the user as well as the ad cycled through the banner space.

If you are seeing this error message then this means that your website is still pending approval by our site review team and thus making it unavailable for purchase in our marketplace. Once your site is approved, prospective advertisers will be redirected to the purchase page for the space upon clicking “Advertise Here.”

The potential of how much you can earn really depends on how popular your website is and on the type of match that is created between the Advertiser and Publisher. If the website matches what the Advertisers are looking for, then the sky is the limit!

Publishers earn 70% of the revenue generated from all traffic sales both from Network Ads and Direct Sales Ads. Etology earns 25-30% of the sale price as commission for running the back-end systems and providing the marketplace.

The ads displayed on your content pages can be set to cost-per-click (Network Ads) or based on time (Direct Ads). This means that advertisers pay either when users click on ads or when the advertiser purchases an ad directly from your site with our “Advertise Here” link.

This depends on the origin of the traffic. At Etology, we currently have a 3 Tiered pricing model, with Tier 1 traffic as the highest paying. The pricing varies per tier depending on demand for viewers from a particular region.

The traffic origin is what counts so if you have users originating from our Tier 1 / Tier 2 / Tier 3 network, publishers will be paid 70% of the price set for the region.The Tiered network pricing is a variable rate and changes as Etology continues to grow and new advertisers participate in our program.

Tier 1 Countries United States, North America, & United Kingdom

Tier 2 Countries European Countries: Germany, France, Italy

Tier 3 Countries Vietnam, Turkey, India

Yes, click on account information and the daily detail is broken down. Once you are logged in, you can view your daily earnings under the “Publisher Dashboard” section listed, “Earnings and Payment History.”

In the event that you are seeing fluctuation in your earnings, the most likely reason is due to what advertisers are willing to pay for traffic on your site. As advertiser’s contracts end and start, your CPC will fluctuate because they pay different CPC prices.

Our minimum payout is set at USD$50 dollars. All publishers are eligible to be paid by check, PayPal, and Epassporte. We also offer Bank Wire as a payment option with a USD$500 dollar minimum payout and an additional service fee of $30. Etology payments are typically sent on the 25th of the month schedule; this means that payments are sent twenty-five (25) days after the last day of the month when you have reached the minimum payout amount.

For your initial payment, a confirmation email will be sent to you once you have exceeded your minimum payout regarding your upcoming payment. US publishers will receive payments by check unless they specify Etology Credit. International publishers are required to respond to that email informing us of their preferred method of payment before payment is sent out.

Once you have received your first payment, you will receive payment on the scheduled pay period according to the payment method listed in your “My Account” page.

We do not have the option to choose payment method using the Etology system at the moment.

Yes you can! You can have all or part of your earnings to buy more traffic. Purchasing network traffic for your site has the potential to produce repeat visitors to your site, continually growing the value of your site!

At time of review, we require that your site:

• Is complete and not under construction. All links must be functional and all sections of the site must have content. The site must not display any raw/incorrect coding or require a long response time for the content to load.
• Contain at least 2 weeks worth of content, with at least 3 days worth of content updates per week.

We will not approve sites that contain any of the following content:

• Static content: Content or material that rarely changes.
• Scraped content: Template-like sites with content copied from other high-traffic sources or “Free Article” sites.
• Login/register to view content: Sites with landing page which require users to log in without registration function on the landing page.
• Encouragement and/or sponsorship of activities including but not limited to completing offers, performing searches, surfing websites, reading emails, completing surveys, or any other activity that artificially enhances website and/or advertiser metrics.
• Sites which consist primarily of advertisements and/or display a high number of ads.
• Sites which explicitly request or encourage the user to click on ads.
• Forex or “money-making” sites.
• Usage of derogatory names and/or racial epithets including, but not limited to any ethnic, religious, or lifestyle groups.
• Endorsement of forged documents or materials in a way to deceive others.
• Promotion of content involving illegal activities.
• Sites which allow the user to browse the Internet anonymously, e.g. proxy sites.
• Sites which require or prompt a user to download any kind of software in order to view content.
• Sites which automatically install programs or files on a user’s machine without their consent.
• Sites with references to and/or instructions for hacking or spamming.
• Sites which automatically redirect the user to another domain without warning or notice.

Other Criteria for Website Registration:

• Completeness of account registration: Publisher information in the “My Account” page must be complete with valid information for a website to be considered for approval.
• Proof of ownership/administration rights: One of our ad spaces must be created and placed on the website to demonstrate ownership and/or administration privileges.
• Non-English language sites will only be considered for approval if there is sufficient advertiser demand for the language.
• The historical and/or projected geographic traffic of a site will also be considered in evaluating a site.

To ensure a positive experience for both publishers and advertisers, we manually review each site before it is added to our network. Sites are also monitored after they have been approved. If a site is found to be in violation of our policies, network access will be temporarily deactivated and a warning notice will be sent to the publisher. In extreme cases, an account can be suspended or disabled.

We reserve the right to decline a site for any reason besides the criteria previously mentioned.

If we determine that your website/page has an excessive amount of ads, we reserve the right to ban your account and all earnings are forfeited.

You can place ad spaces anywhere you wish on your site. However, we do not allow our ads to be displayed in a manner that has the potential to artificially generate clicks or impressions. This includes:

• Placing one of your own images directly above or next to a text ad.
• Replacing an image in a thumbnail or banner ad with one of your own images.
• Labeling an ad space with text other than “Advertisements” or “Sponsored Links”.
• Placement of an ad so that it is difficult to distinguish it from actual site content or site navigation links. An example of this would be only displaying the ad headline and not the ad description.
• Displaying an ad in any type of pop-up or pop-under.
• Placing an arrow or other graphical gimmick next to an ad to direct a user’s attention.
• Displaying an ad space on a website other than the registered website for which the ad space was created.
• Making the text color of your thumbnail ad space the same color as the background of your website; visitors to your site need to able to differentiate between content and advertisements.

Enter the query field that your site uses to perform
keyword search. For example, enter "query" if your query
string looks like http://www.mysite.com/
search?query=value2+value3&field2=value3

This information helps target the most relevant
ads to your site.

The Etology Broker Program is for Webmasters, Internet Publishers, Agencies, and Individuals who promote Etology and earn commissions while doing so, while in accordance to our Terms Of Use. In short, the Broker builds a network of websites and resells the space, in accordance to the rules of the participating websites. Everybody wins! The website has a central Ad manager, the publisher gets a great network of inter-related websites, and Etology pays you for your effort!

Becoming an Etology Broker is easy and free - plus Brokers make money every time their referral makes a sale. This is a great way to earn cash.

Yes, there is absolutely no cost to become an Etology Broker. Join now and start earning money today. If you run a number of websites, the revenue generated by our broker program can become quite healthy, all from a single interface.

Brokers will earn 5% of total sales based their referral and Ad revenue generated by client sites. The best thing about the program is that the money earned is recurring revenue! If you, the Broker makes a good match between Advertiser and Publisher, the Broker earns a steady income.

Brokers are paid 30 days after the first of the month.

Currently, Etology will mail you a check (Paypal payments will be in future releases).

Yes, all legal websites and businesses are eligible.

Yes, you are eligible (excluding minors). However, we screen our users outside of the United States.

Yes, Etology's Broker Program is non-exclusive.

No, Etology Brokers may be an individual or a formal business / company.

Etology would love to hear your story! Please share your story by contacting us at support@etology.com.